Consumers are becoming more conscious of the ingredients in the cosmetics and personal care products that we are putting on our body. Many cosmetic labels claim that products are “natural,” “healthy,” and “safe,” but the government does not always really define or investigate the use of these terms on personal care and cosmetic labels.

So, what can a consumer look for on a cosmetic label or personal care label to make an informed decision about ingredients? With this topic more popular than ever, we state exactly how organic a product is, if it is certified, and what that certification actually means.

Whether a product is stated as pregnancy safe here, this is mostly the opinion of the brand. Please always consult your Doctor if you want absolute certainty.

As you can see, we don't sell 100s of brands. The reason for this is that we continue to carefully make a selection from the constantly growing amount of natural & organic brands on the market, to end up with what we consider to be THE top-quality, high-performing skincare, hair care, makeup, and mom & baby products out there – with the best ingredients nature has to offer, and made by ethical & passionate companies. We hope this will make it easier for you to choose.