PLUME — The Science of Beauty

Who is this brand for?

Plume is for those who demand the cleanest, safest ingredients and aren't willing to sacrifice performance along the way. Anyone with sensitive eyes or skin will love our products. Everyone who wants their best lashes, brows, and hair possible need look no further. Our products are also safe for pregnant and breastfeeding women, so our brand is a top favorite among those who've suffered from postpartum hair-loss.

What makes it Amazingy?

Our patented growth actives provide results in as little as two weeks with 97% efficacy. Users report increased length and/or thickness on average within 17 days or less with an overall rating of 4.8/5 from thousands of happy customers. Perhaps even more amazing is that we deliver these world-class results through 100% naturally derived (plant and mineral origin) ingredients.

Our 100% natural formula has a three-part-effect on the appearance of your lashes and brows. Keeps hair follicles in prolonged growth phase, allowing lashes and brows to achieve greater length. Locks in keratin, moisture, and key nutrients to increase hair volume, thickening and strengthening lashes and brows at the root. Protects delicate hairs from environmental harm and breakage to keep more lash and brow hairs in place.

What are the "hero" products?

Our Lash & Brow Enhancing Serum is the #1 clean Lash Serum in the Prestige Natural Cosmetics Category, and remains our top hero product since 2016. The Nourish & Define Refillable Brow Pencil, launched in 2019, has quickly become our second most popular product and it also contains our patented growth actives. Not only is the formula smooth, pigment-rich, for all skin types, waterproof and easy-to-apply, it’s also refillable which promotes sustainability and lowers environmental impact. Available in 6 shades, the antioxidants and moisture-rich nutrients in the formula condition the skin and hair along the brows.

How will these products benefit you?

Our products give you the kind of results otherwise only attainable with prescription treatments or synthetic hormones, but without any of the risk of side effects. While Plume's products promote thicker, fuller, denser hair over the long term, they also deliver elite-performing color and texture instantly for your lashes and brows.

Is there a suggested regimen?

We recommend using our Lash & Brow Enhancing Serum nightly, and wearing our color products during the day for around-the-clock results.

A message from the founder:

"Despite being a clean beauty brand founder, I'm equally as concerned with ‘glam’ as I am with ‘green’. Unfortunately, these two aren't often synonymous. In order to pursue the best of both of these worlds, I set out to deliver elite-performing products through the cleanest possible ingredients.
I wanted to achieve my best lashes ever but wasn't willing to endure any more of the side effects I was suffering by using conventional options on the market. Accomplishing this required us to innovate with formulating, preservation, and active ingredients. The result has been the ability to consistently deliver completely clean, safe, products without sacrificing any of the performance typical of ‘non-clean’/conventional options. We can't wait for you to attain your best lashes and brows ever and know you'll enjoy keeping your eyes and skin 100% healthy and comfortable in the process!" — Lauren Bilon