HoliFrog — Situational Skincare

Who is this brand for?

We created the brand for all that are looking for products that benefit the skin's health.

What makes it Amazingy?

Super clean, nutrient-rich formulas that have a beneficial function. Everything from the base, the textures, and the actives are purposefully picked by our team because they help your skin to perform at its healthiest.

How will these products benefit you?

Each HoliFrog product is "holistic-functional" which means every ingredient matters. We love our ingredients, but in order for them to actually do their work, there’s got to be enough of them. This is where percentages come in. The ratios of actives, surfactants & skin conditioners need to be balanced at their optimal levels to contribute the most to your skin’s health.

Is there a suggested skincare regimen?

This is where our philosophy comes in: "situational skincare", which means using the right products depending on your skin's current situation. Each individual's skin has different needs depending on the day, the time of day, environmental stressors, geography, climate, life changes... It's about taking care of your skin's needs as they come up – and they can change daily, so you should tailor your routine accordingly. It's good to have the right serums, moisturizer and a wardrobe of cleansers with different properties, strengths, benefits, and consistencies to benefit your skin's health. Remember our skin is an organ that honestly needs different ingredients to thrive at different times. Having a "one-and-done" routine or product for your skin definitely doesn't work anymore, so you have to make the call as to what it needs based on what you’re doing at the time.

A message from the co-founder:

"Skincare doesn’t begin and end once you’ve figured out your skin type. Skin types aren’t static – so many external and internal changes can affect how your skin behaves and what it needs. In fact, your skin reserves the right to switch types when it pleases. And the best strategies begin with understanding the situation. That’s why we create products to handle whatever situation may arise, not just skin type." — Majeed Hemmat, Co-Founder