Rituel de Fille — Spellbinding Natural Color

Who is this brand for?

Rituel de Fille is for everyone who loves expressive color, values craftsmanship, and wants a little bit of magic on their vanity. Our products are adored by professional makeup artists, but are all intuitive to use for those who are entirely new to color.

What makes it Amazingy?

We are an ethics-first, artistry-driven brand with truly unique and entirely natural formulas. Each compact, jar and lipstick tube contains something spellbinding, special, and carefully considered. Every Rituel de Fille color is obsessively formulated entirely in-house by the Ramos sisters—the three founders of the brand—to meet our exacting standards. We approach our formulation like potion-making: we carefully select each pigment, oil and wax for a clear purpose, and develop each color from the ground up to contain the fewest possible ingredients. We use nothing extraneous, and avoid fillers. This attention to detail creates intense color with opulent textures. We are Leaping Bunny certified cruelty-free, affirming that we never test on animals, never outsource animal testing, and only source our raw materials from companies that are also 100% cruelty-free.

How will these products benefit you?

All of our colors wear like they were made for you, with skin-nourishing ingredients at the tops of our ingredients lists. Every Rituel de Fille product is entirely natural, and handcrafted without parabens, phthalates, synthetic dyes or synthetic fragrances. Though they work beautifully with brushes and makeup sponges, all of our products can be applied with just your fingertips. Our formulas invite creative experimentation and play, with the ability to create complex and artistic looks—while also being incredibly easy and intuitive to work with. Our products invite individuality and experimentation; all of our colors are multi-use, and can be worn in different ways on different parts of the face, encouraging creativity and a high level of self-expression. The dense pigmentation in our products, along with their incredible blendability as weightless wear, allows for an even broader range of applications as one can achieve bright, bold vibrancy or a soft wash of color in every shade.

What are the bestsellers?

Ash and Ember Eye Soot, Color Nectar Pigment Balm, Inner Glow Crème Pigment, Metamorphic Highlighter and Rare Light Crème Luminizer.

A message from the creators:

"Trust yourself. Adorning the body is one of mankind's most instinctive actions, and a core part of what makes us uniquely human. With makeup, you're defining your identity, claiming ownership of your body, and taking part in a creative tradition that has existed as long as we've walked the earth. Makeup is powerful and significant as an individual, but nothing to ever be afraid of; we've been doing this for millennia and one misstep won't ruin anything, so don't be afraid to mess up and take big risks. Give yourself room to play; the right colors and applications for you will fall into place naturally if you just experiment and listen to yourself. All that ultimately matters is what you love and what you want to achieve." — The Ramos Sisters