ruhi — Skincare Turned Ritual

Who is this brand for?

ruhi has been inspired by centuries-old holistic rituals that stimulate your body’s self-healing abilities, increase your well-being and promote the health of your skin. With our organic skincare products and sustainably crafted tools made from natural materials, you can create a mindful self-care ritual that restores your inner balance and leaves your skin healthy and glowing.

What makes it Amazingy?

"ruhi" is Persian and stands for soul and essence. Our products combine both: they are made with love and are reduced to the essentials. Our skincare is based on centuries-old knowledge of powerful medicinal plants and active ingredients from modern natural cosmetics. Our formulations are minimalist, yet highly effective. We use natural ingredients of the highest quality, if possible in organic quality. Moreover, our powerful active ingredients are backed by science. Our selfcare-tools, which are rooted in Ayurveda or Traditional Chinese Medicine (TCM), are made of natural materials like wood or stone.

With ruhi, we are pursuing a holistic approach that goes beyond just self-care: it is sustainable self-care. This means we always make sure our impact on the environment is kept to a minimum. Our skincare products and brushes are made in family-owned companies based in Germany that employ sustainable practices. Our packaging is made from recycled, FSC-certified material with environmentally friendly inks, and we always avoid the unnecessary use of plastic. Moreover, we believe that self-care is a necessity, not a luxury. That is why our prices are affordable – without compromising quality. 

How will these products benefit you?

Face Ritual - Bakuchiol Oil Serum + Obsidian Gua Sha

The Bakuchiol Oil Serum is a 100% natural oil serum is a true game-changer in your daily skincare ritual thanks to Bakuchiol, a gentle botanical retinol alternative backed by science. It deeply moisturises your skin and stimulates the production of collagen. And with the Obsidian Gua Sha massage, you can further enhance the positive effects of the oil serum, increase blood circulation and lymph flow, and release facial tension. Just apply a few drops of the oil serum onto your damp skin and glide the Gua Sha gently up and out. The result: silky-smooth, glowing skin and a relaxed face (and mind!).

Body Ritual - Smoothing Body Oil + Dry Brush

Dry brushing is your daily self-care ritual for healthy skin and more energy. The ancient Ayurvedic technique is known for its ability to increase blood circulation and lymph flow and to help the body detoxify itself naturally. Always begin at the body parts furthest away from your heart and brush towards the centre of your body. Take a shower to remove all loose skin cells. Then apply the Smoothing Body Oil onto your slightly damp skin and massage it in gently. The Smoothing Body Oil deeply nourishes your skin with essential fatty acids and vitamins, promotes skin metabolism and revitalises all your senses. This way, it supports all the positive effects of your dry brushing massage.

A message from the founder:

"Self-care is not selfish! Slow down, take your time and create your own holistic self-care ritual! :)" — Britta Hekmat, ruhi Founder