Ilia Beauty - True Skin Serum Foundation
A weightless, medium-coverage foundation with a natural finish - now featuring active levels of smoothing Niacinamide and soothing Allantoin.
This silky, breathable formula melts in and moves with you, seamlessly blending and blurring for skin that looks like skin. Potent skincare actives Niacinamide, Allantoin, and Aloe leaf visibly improve skin for brighter and healthy-looking skin with every wear, minimizing the look of pores, lines, redness, and uneven tone instantly and over time. Skin is left looking real and radiant - like you, just more polished.
Key Ingredients:
- Niacinamide: Helps visibly smooth skin texture and refine uneven tone.
- Allantoin: Helps soothe and support calmer, healthier skin.
- Aloe: Helps nourish and hydrate skin with a featherweight feel.
The True Skin Serum Foundation is now available in 30 shades including 12 new shades:
- Mindoro SF.25: extra light with neutral undertones NEW
- Sable SF0.5: extra light with warm neutral undertones
- Formentera SF1: very light with cool undertones
- Mallorca SF1.5: very light with neutral undertones
- Cozumel SF1.75: very light with golden olive undertones NEW
- Tavarua SF2: light with neutral undertones
- Molokai SF2.5: light with warm undertones NEW
- Texel SF3: light with neutral cool undertones
- Corsica SF3.5: light skin with golden undertones
- Bowen SF4: light with warm peachy undertones
- Kunoy SF4.5: light-medium with golden undertones NEW
- Salina SF5: light to medium with neutral warm undertones
- Chios SF6: medium with neutral undertones
- Aran SF6.5: Medium with neutral peach undertones NEW
- Catalina SF7: medium with warm undertones
- Milos SF8: medium to tan with neutral undertones
- Cres SF8.75: medium-deep with olive undertones NEW
- Bedarra SF8.5: medium skin with golden undertones
- Maraca SF9: medium to dark with neutral warm undertones
- Senja SF9.25: deep with golden olive undertones NEW
- Bonaire SF9.5: medium to dark skin with warm golden undertones
- Montserrat SF10: dark with neutral undertones
- Iona SF10.25: very deep with golden olive undertones NEW
- Sardinia SF10.5: very deep with neutral olive undertones NEW
- Martinique SF11: dark skin with warm undertones
- Kapiti SF12: dark skin with neutral-red undertones
- Macquarie SF13: deep skin with neutral undertones
- Flores SF13.5: extra deep with golden undertones NEW
- Bimini SF14: extra deep with warm undertones NEW
- Grenada SF15: extra deep with neutral cool undertones NEW
Sasha's tip: “When True Skin Serum Foundation launched in 2018, my goal was to create a foundation that looks and feels like the best version of your skin. Now, we’ve updated the formula with active levels of skincare ingredients. It’s the same undetectable, second-skin coverage I love for a more polished look—boosted with built-in skincare.”
- For a seamless application, prep your skin with 3-4 drops of True Skin Radiant Priming Serum. Let it dry down to a soft-to-the-touch finish.
- Shake well and dispense 1-2 pumps of ILIA's True Skin Serum Foundation into your hand. Apply with your fingers or your favorite complexion brush in a buffing motion, starting at the center of the face and working your way outwards.
- Press the palms of your hands against your face to help smooth and melt the product further into the skin.
- For a flawless finish, apply True Skin Serum Concealer and your favorite creamy complexion products as needed, then set with Soft Focus Finish Powder.
Consumers are becoming more conscious of the ingredients in the cosmetics and personal care products that we are putting on our body. Many cosmetic labels claim that products are “natural,” “healthy,” and “safe,” but the government does not always really define or investigate the use of these terms on personal care and cosmetic labels.
So, what can a consumer look for on a cosmetic label or personal care label to make an informed decision about ingredients? With this topic more popular than ever, we state exactly how organic a product is, if it is certified, and what that certification actually means.
As you can see, we don't sell 100's of brands. The reason for this is that we continue to carefully make a selection of the enormous amount of brands to end up with what we consider to be THE top-quality, high-performing skin care, hair care, makeup, and mom & baby products out there, with the best ingredients nature has to offer, and made by ethical & passionate companies. We hope this will make it easier for you to choose.
Customer reviews
Recommendation for purchase
Haltbarkeit ist top :-) jederzeit wieder.
Formentera passt super zu meinem Hautton und es deckt ab, ohne unnatürlich zu wirken.
