PAI – Innovative, Results-Driven Organic Skincare

Who is this brand for?

Pai products are suitable for everybody! They are particularly helpful for people with sensitive and unpredictable skin of all kinds. Our products are suitable for sufferers of Eczema, Rosacea, Psoriasis, Acne and other sensitive skin conditions.

What makes it Amazingy?

At Pai, all the products are manufactured in our Head Office in London, therefore, we know exactly what goes into every single formula. We use only the highest quality plant ingredients and spend thousands of hours testing and perfecting each and every product, including patch-testing on sensitive skin & eczema-prone skin. As a pioneer of clean beauty, we have always been certified organic or natural to the highest standards available in the UK.

How will these products benefit you?

Shopping for sensitive skin can be really frustrating. We know; we've been there. Pai empowers people with challenging skin and helps people on their journey to regain skin confidence. This is the reason we choose many organic ingredients that deliver long-lasting, remedial effects. We make customers feel good about their skin, offering a holistic approach to skin health. We believe products are just one piece of the puzzle, which is why we have an amazing team of sensitive skin and nutrition experts on hand to offer personalised advice.

Is there a suggested skincare regimen?

We suggest starting with just 2-3 products initially, for example - cleanser, oil and moisturiser. Allow 2-4 weeks to establish a consistent routine and ensure your skin is responding well. Then start to expand your routine and add additional products.

A message from the founder:

"'Pai' is Mauri for 'goodness'. Our mission is to make good choices, do good things and to feel good about how we get there. Many of our products are certified organic, and all of our products are 100% vegan and cruelty-free." — Sarah Brown