{"id":40365,"date":"2022-09-03T18:00:04","date_gmt":"2022-09-03T16:00:04","guid":{"rendered":"https:\/\/amazingy.com\/magazine\/?p=40365"},"modified":"2022-09-04T04:40:27","modified_gmt":"2022-09-04T02:40:27","slug":"behind-the-brand-lina-hanson-skincare","status":"publish","type":"post","link":"https:\/\/amazingy.com\/magazine\/behind-the-brand-lina-hanson-skincare\/","title":{"rendered":"Behind the Brand: Lina Hanson Skincare"},"content":{"rendered":"\r\n

Celebrity makeup artist, green beauty expert, and global beauty advocate, Lina Hanson knew the importance of a clear canvas and a healthy complexion. She revealed her eponymous skincare range in 2012 with a single hero product, the Global Face Serum, with a specific mission: to embrace the skin you\u2019re in.<\/strong><\/p>\r\n\r\n\r\n\r\n

\u201cHealthy skin is the best makeup you can wear.\u201d<\/em><\/strong><\/h4>\r\n\r\n\r\n\r\n

Growing up in the Swedish countryside and being of mixed ethnicity, she felt different and didn\u2019t identify physically with her peers. But over time, Lina learned to embrace her Pakistani culture. Her products feature some of the most precious and potent ingredients, inspired by beauty secrets and traditions from all over the world, to create a brand that melds inclusivity, empowerment & representation.


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\"Founder

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What is the essence of Lina Hanson Skincare?<\/em><\/strong><\/blockquote>\r\n\r\n\r\n\r\n

The essence of Lina Hanson Skincare<\/a> is the celebration of Global Beauty. From the beginning this has been our philosophy. It\u2019s about looking at the whole, not just the ingredients, but also a broader way of looking at the world and finding the beauty that is all around us \u2013 from different races, faces and everything in between.

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How has your philosophy & vision changed over time? In what ways has the brand grown?<\/strong><\/em><\/blockquote>\r\n\r\n\r\n\r\n

Lina Hanson Skincare really started out as a desire to create a beautiful product. There was no business plan, no investors or media teams. It was just me, with a vision of creating the best skincare I could. The mission and philosophy were always the same, in fact, the vision of Global Beauty started before there was even a product.

<\/p>\r\n

\"Lina<\/p>\r\n


Over the years, as our company has grown, my team and I have also grown and evolved. We\u2019ve looked at all our formulas to see if and how we can improve them. We\u2019ve expanded our assortment to be not just skincare but also fragrances. We\u2019ve changed up our packaging to make it more in line with what we\u2019ve always wanted to be. To constantly look to improve, evolve and change if necessary is so important, and I believe it\u2019s our adaptability that has helped us stay in business for over 11 years.

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Which Lina Hanson Skincare product would you consider your \u201choly grail\u201d?<\/em><\/strong><\/blockquote>\r\n\r\n\r\n\r\n

The holy grail of our line is still the Global Face Serum<\/a>. It was the first product we launched over 10 years ago, and it\u2019s still one of our bestsellers and editor\u2019s favorites. It\u2019s also the perfect introduction to our line, and it\u2019s one of those products that clients keep coming back to year after year. With so much focus on newness and the latest trendy ingredients, I believe there is so much beauty in the time-honored products we keep coming back to time and time again. It\u2019s a testament to that when you use the highest quality ingredients and don\u2019t compromise on integrity, it becomes a mainstay that speaks for itself.

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Which makeup brands are sitting on your bathroom shelves?<\/strong><\/em><\/blockquote>\r\n\r\n\r\n\r\n

I love ILIA Beauty<\/a>, Kjaer Weis<\/a>, Vapour Beauty and Kosas<\/a>.


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\"Lina

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What is your pro beauty tip?<\/strong><\/em><\/blockquote>\r\n\r\n\r\n\r\n

Oh, I have so many little beauty tips but right now I\u2019m really enjoying facial massage and using a Gua Sha nightly. I start by massaging Global Treasures into my skin and then use the Gua Sha to make sure the product gets into my skin. I\u2019ve seen such a major change in my skin since I started regular facial massage and I\u2019m now hooked. It does take a little extra time each night but it\u2019s so worth it.

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You launched 2 new perfumes this year, where did your inspiration come from?<\/strong><\/em><\/blockquote>\r\n\r\n\r\n\r\n

After such challenging times in the world, I felt inspired to create scents that offer therapeutic benefits apart from just smelling good. Aromatherapy has been used for thousands of years to enhance both physical and emotional well-being.<\/p>\r\n\r\n\r\n\r\n

When developing these fragrances, I picked essential oils depending on the mood I wanted to create. They are also inspired by different regions in the world.<\/p>\r\n

For example, LAGOM<\/a> \u2013 inspired by Scandinavia and thanks to essential oils like Juniper Berry, Spearmint, Eucalyptus \u2013 is about refreshing the mind, creating mental clarity and balance. It\u2019s wonderful for brain fog or mental exhaustion. Think of it as a refreshing walk in the forest. It\u2019s the fresh scent of clarity.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

VIBE<\/a> \u2013 inspired by the Middle East thanks to Oud, Sandalwood, and Black Pepper \u2013 is warming, grounding and relaxing, and thanks to Cardamom is even considered to be an aphrodisiac. It\u2019s like that feeling when you\u2019re in a hot, desert area exploring the spice markets. \u00a0It\u2019s comforting, a bit mysterious and a very sexy scent.

<\/p>\r\n

\"Lina<\/p>\r\n\r\n\r\n\r\n


SATORI<\/a> \u2013 inspired by Southeast Asia \u2013 features ingredients such as Ginger, Yuzu, and Grapefruit, which are known to energize and uplift our being when we feel tired or depressed. It\u2019s the energy I feel when I\u2019m in Southeast Asia: happy people and warm, sunny weather. It\u2019s the happy scent.<\/p>\r\n\r\n\r\n\r\n

I also made the perfumes so you can easily bring them with you everywhere you go, and used the rollerballs to make reapplying easy for whenever you need a little mood boost.

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Which moments have been the most rewarding in\u00a0Lina Hanson Skincare\u00b4s history as a company?<\/em><\/strong><\/blockquote>\r\n\r\n\r\n\r\n

There have definitely been rewarding moments throughout the years, but I get small rewards all the time whenever I get an email from a customer who tells me how much our products have helped their skin, or when we get a wonderful review from an editor who I know who tries thousands of products. Those encouragements mean the world to me. Overall, I\u2019ve learned that having a business is more about the small little steps we take, and that it\u2019s more about the journey, than the destination.

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In what ways does sustainability play a role in your overall process?<\/em><\/strong><\/blockquote>\r\n\r\n\r\n\r\n

It plays a huge role in how I develop products and how we package them. We try to use & choose ingredients that are regenerative, and make the least impact on the environment. We package our products in glass and our outer packaging is FSC-certified.


<\/p>\r\n

\"Lina<\/p>\r\n\r\n\r\n\r\n


The fact that all products are multi-purpose is also very intentional from a sustainability standpoint. Before we launch anything new, I always ask myself if it\u2019s absolutely needed. One way we\u2019ve been able to keep our line compact is that we focus more on improving the products we already have in our collection as opposed to just adding more products.

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What lies in Lina Hanson Skincare\u00b4s near future?<\/em><\/strong><\/blockquote>\r\n\r\n\r\n\r\n

I\u2019m really excited to share that we’re working on a wonderful skincare product that will launch later this year. It has such an amazing story and it\u2019s so unique. It\u2019s been 6 years since we launched a skincare product but this one will definitely add something amazing to the collection.

<\/p>\r\n\r\n\r\n\r\n

Any final words for our Amazingy readers?<\/em><\/strong><\/blockquote>\r\n\r\n\r\n\r\n

I\u2019m just so excited to re-introduce the Amazingy readers to our mood-boosting scents! I\u2019ve created what I call the \u201cEspresso Meditation.\u201d \u00a0It\u2019s about taking a 30-second timeout to apply the perfume oil to your pulse points. Then, taking your time to inhale the aroma. Taking deep breaths in and out. Staying present in the moment. This ritual has helped me a lot over the years.<\/p>\r\n

Natural fragrances don\u2019t last as long as conventional, and they\u2019re not meant to. Reapplying scent throughout the day can be an enjoyable experience, a mindful practice, a reminder to be present. <\/span>Our \u201cEspresso Meditation\u201d is really just an encouragement to carve out a little time for yourself throughout the day to be present in the moment as you\u2019re applying the perfume. Creating a bit of a mindfulness ritual for yourself.<\/span><\/p>\r\n

It took me years to develop these fragrances, because I wanted them to be as special and unique as possible. I hope the Amazingy readers find them to be all that and more.<\/span><\/p>\r\n




\"Lina


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Enjoyed reading this article about\u00a0Lina Hanson Skincare<\/a>?\u00a0Sign up here<\/a>\u00a0for our newsletter and get updates on sustainable health & beauty tips, and special offers from our shop \u2013 dropped right into your inbox!<\/em><\/strong><\/h5>\r\n","protected":false},"excerpt":{"rendered":"

Celebrity makeup artist, green beauty expert, and global beauty advocate, Lina Hanson knew the importance of a clear canvas and<\/p>\n

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