{"id":40148,"date":"2022-02-24T18:30:00","date_gmt":"2022-02-24T17:30:00","guid":{"rendered":"https:\/\/amazingy.com\/magazine\/?p=40148"},"modified":"2022-02-25T21:27:04","modified_gmt":"2022-02-25T20:27:04","slug":"behind-the-brand-einhorn-sustainability-its-impact-on-our-world","status":"publish","type":"post","link":"https:\/\/amazingy.com\/magazine\/behind-the-brand-einhorn-sustainability-its-impact-on-our-world\/","title":{"rendered":"Behind the Brand: einhorn \u2014 Sustainability & its Impact on our World"},"content":{"rendered":"\n

If you haven\u2019t already heard about the Berlin-based brand einhorn<\/a>, then you should know that it is \u2013 along with its founders Waldemar Zeiler and Philip Siefer \u2013 among the pioneers in the sustainable production of condoms and period products! einhorn produces organic tampons & pads, vegan condoms and menstrual cups with a deep respect for the environment and people, so their products are more sustainably produced than most cosmetic brands and the people involved in the process (from start to finish) can make a proper living \u2661<\/strong><\/h4>\n\n\n\n

In 2019 and \u201820, their products consisted of 27% plastic and 73% organic plastic. With the “REGENERATIVE RUBBER INITIATIVE<\/a>” which was founded last year, they work in cooperation with farmers in Thailand as well as manufacturers who want to support agroforestry and purchase sustainable rubber. The farmers receive a purchase guarantee and premium from einhorn so they can count on a secure income.

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einhorn founders Philip Siefer (black shirt) & Waldemar Zieler (gray shirt)<\/em><\/figcaption><\/figure><\/div>\n\n\n\n



And with each passing year, einhorn takes further steps to become even better and more sustainable. They lead the way as a shining example and show us not only that it\u2019s possible to build businesses sustainably, but also how it can be done. And on top of that, they calculate the total carbon footprint of their company each year and offset it by planting trees in northeastern Portugal through LandLiveCompany, and by having Seven Clean Seas fish the amount of plastic they put into circulation out from the sea ?<\/p>\n\n\n\n

They inspire us with their approach to sustainability, the drive to be even better, their entrepreneurship, education on topics like sex and periods, and their political engagement. Personally, I’m a fan of theirs and am thus super happy that we can include them in our Amazingy web shop. I get the impression that they see themselves as part of the system and want to make the world a better place with their success. I would like to share this interview with you, to maybe also infect you with a similar desire to do good. Because everyone is able to make some contribution to the safety of our world, in accordance with their own scope of action \u2606

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\"einhorn<\/figure><\/div>\n\n\n\n


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You’ve been around since 2015, I even still remember the survey question about your condom packaging: \u201cWhat do customers use to hide condoms when shopping?\u201d <\/em>? How did you come up with the idea of offering vegan condoms back then? Was it your goal from the beginning to make the biggest possible impact?<\/em><\/strong><\/p><\/blockquote>\n\n\n\n


Philip and Waldemar (our two founders) knew each other a while before einhorn ?<\/p>\n\n\n\n

Together, they founded the Entrepreneurs Pledge<\/a>, a network of experienced, sustainable entrepreneurs. The goal of this organization is to build and support social enterprises to solve the world’s challenges with entrepreneurial skills. It was from this basic idea that einhorn was ultimately born.<\/p>\n\n\n\n

At the time, Philip was standing frustrated in front of the condom shelf in the drugstore because the condoms, which are clearly a sex product, were hidden there between sanitary napkins and dog food. There is something embarrassing about buying condoms, there are studies by condom manufacturers that say that the average condom purchase takes less than a second because no one takes several products from the shelf and compares them, but furtively and hastily snatches a package from the shelf as they pass by.<\/p>\n\n\n\n

They wanted to change that. They wanted to create a sexy and, above all, sustainable condom that no one would be ashamed of ?<\/p>\n\n\n\n

Have a look at our crowdfunding video… that’s how it all started.

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