{"id":39740,"date":"2021-11-25T12:00:00","date_gmt":"2021-11-25T11:00:00","guid":{"rendered":"https:\/\/amazingy.com\/magazine\/?p=39740"},"modified":"2021-11-26T03:12:27","modified_gmt":"2021-11-26T02:12:27","slug":"behind-the-brand-henne-organics","status":"publish","type":"post","link":"https:\/\/amazingy.com\/magazine\/behind-the-brand-henne-organics\/","title":{"rendered":"Behind the Brand: Henn\u00e9 Organics"},"content":{"rendered":"\n

In 2015, Henn\u00e9 Organics<\/a> founder Laura Xiao first developed a modern & minimalistic approach that adds a splash of ecoluxury to standard lip care products. Wanderlust took her around the globe, to countries like Sweden, Denmark, New Zealand, and Australia; living abroad and moving around frequently forced her to declutter and truly focus on what was essential. Henn\u00e9 Organics reminds us of the beauty there can be in simplicity \u2013 as a prime example of how luxury doesn\u2019t always mean complicated, ushering in an era of minimalistic high-end beauty.

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\"Laura<\/figure><\/div>\n\n\n\n


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What is the essence of Henn\u00e9 Organics?<\/em><\/strong><\/p><\/blockquote>\n\n\n\n


Organic luxury meets Scandinavian design. Taking elements from two worlds that I am passionate about and love. We use the purest organic and natural ingredients (many of them which are Nordic ingredients) and combine that with modern and minimalist Swedish design. <\/p>\n\n\n\n

Henn\u00e9 Organics pays homage to the brand\u2019s Swedish roots (I consider Sweden my second home and still hold residency there) as well as to all women (\u201cHenne\u201d in Swedish means \u201cHer\u201d).<\/p>\n\n\n\n

One more element of Henn\u00e9 is the focus on experiencing moments of luxury on a daily basis. You don\u2019t need to wait until #SelfCareSunday to enjoy some well-deserved pampering. All of our products are incredibly luxurious but also easy and convenient to use.
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How has Henn\u00e9\u2019s philosophy & vision changed over time? In what ways has the brand grown?<\/em><\/strong><\/p><\/blockquote>\n\n\n\n

While the vision of the brand has of course evolved over time, I would say that one unique way where we have grown is we have stuck to our core ethos and have not been swayed by fast fashion\/beauty or fallen into the trap of jumping on every trend. While it\u2019s tempting to launch products left and right, I believe that in order to launch a product that is truly amazing and made with love, it requires lots of time and attention to detail. I never want to launch a product that is mediocre or a product that was not even necessary to launch.

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\"Henn\u00e9<\/a><\/figure><\/div>\n\n\n\n


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What were the most important product features you wanted to achieve with the formulation of your own natural lip products?<\/em><\/strong><\/p><\/blockquote>\n\n\n\n


The cleanest and most effective ingredients. Formulations where each ingredient serves a very specific purpose (no added fluff ingredients). Hero ingredients that are prevalent in the formulas, not just a drop in a bucket so it can be added to the ingredients list (a common practice for larger, more conventional brands).
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Where might you pull inspiration from when coming up with new products and new shades?<\/em><\/strong><\/p><\/blockquote>\n\n\n\n


A combination of personal inspiration + listening to our wonderful customers\u2019 requests and suggestions. We want to launch products that YOU the customers want and will love, so your feedback is so important to us.
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What other brands are sitting on your bathroom shelves?<\/em><\/strong><\/p><\/blockquote>\n\n\n\n


Tata Harper, May Lindstrom, N\u00e9cessaire, Grown Alchemist \u2728

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\"Henn\u00e9<\/a><\/figure><\/div>\n\n\n\n


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In what ways does sustainability play a role in your overall process?<\/em><\/strong><\/p><\/blockquote>\n\n\n\n


Sustainability is an important aspect of Henn\u00e9. From our ingredients and the way they are sourced to our packaging to our in-house manufacturing practices, we aim to be as sustainable as possible. There are still some packaging and sustainability initiatives that we would like to implement in the future (some of these require massive MOQ\u2019s, which are hard for smaller brands like us to be able to afford), and I\u2019m confident that we will be able later on when our company grows bigger.
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What lies in Henn\u00e9’s near future?<\/em><\/strong><\/p><\/blockquote>\n\n\n\n


Some new product launches are on the horizon. I\u2019m going to stay pretty tight-lipped for now, but let\u2019s just say that these products will be in a completely new category for us.
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What do you like most about the holiday season?<\/em><\/strong><\/p><\/blockquote>\n\n\n\n


Spending quality time with family. We usually spend Thanksgiving with my side of the family and then go back to Sweden to spend Christmas with my husband\u2019s family, so I look forward to lots of delicious home cooked Chinese food in November and Swedish \u2018julbord\u2019 in December.
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Any final words for our Amazingy readers?<\/em><\/strong><\/p><\/blockquote>\n\n\n\n


Sending much love and light to all of you! The past 1.5 years have been tough for all of us, but I hope that you are staying hopeful and optimistic about the future \u2764\ufe0f

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\"Henn\u00e9<\/a><\/figure><\/div>\n\n\n\n



Enjoyed reading this article about Henn\u00e9 Organics<\/a>? Sign up here<\/a> for our newsletter and get updates on sustainable health & beauty tips, and special offers from our shop \u2013 dropped right into your inbox!<\/em><\/strong><\/h5>\n","protected":false},"excerpt":{"rendered":"

In 2015, Henn\u00e9 Organics founder Laura Xiao first developed a modern & minimalistic approach that adds a splash of ecoluxury<\/p>\n

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