I discovered their magazine on LinkedIn in November 2020, frustrated by lockdown and cancelled Christmas markets. The homepage in monochrome pastel immediately caught my eye and offered a ray of sunshine in a virtual sea of uniform mush. And then the content: beauty gifs! Animated editorials! Proper beauty journalism! Skin-talk! I began to devour it right away. But then on second glance, I saw who was responsible for this visual beacon of hope in the midst of the pandemic and thought to myself, “I know those names!” So when the opportunity arose to speak with the creators, I naturally wanted to share this exchange with you all.
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![\"Julia](\"https:\/\/amazingy.com\/magazine\/wp-content\/uploads\/2021\/08\/Julia-Marandiuk-525x640.png\")
Julia Marandiuk<\/figcaption><\/figure><\/li> ![\"Katja](\"https:\/\/amazingy.com\/magazine\/wp-content\/uploads\/2021\/08\/Katja-Dreisigacker-427x640.jpg\")
Katja Drei\u00dfigacker<\/figcaption><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n\n\n\n
<\/p>\n\n\n\nWhat was your inspiration for Edition Beauty \u2013 is there already an animated magazine, or was that your idea?<\/strong>
<\/em><\/p><\/blockquote>\n\n\n\nBoth:<\/strong> After many years of writing for various women’s magazines, where it was always important to match the tone of the magazine, we wanted to write about beauty topics as we see them, with our own voice and with our own focus. The desire grew in both of us to publish our own beauty magazine. A magazine for women \u2013 one that\u2019s really for all women, no matter what age, whether they have a family, live in the city or in the country. Our readers had to have only one thing in common: a desire for beauty, skincare, makeup, fragrances and all the exciting stories behind the brands and products.<\/p>\n\n\n\n
Since we are both big fans of print and love it with our heart and soul, we wanted a double-page layout for our magazine, because it can carry readers along. However, the world doesn’t need another print magazine, and an online magazine as a flip-page PDF without any moving images wasn’t an option either, as we were missing the experiential component. We also knew that a shopping component was indispensable, because people want to have beautiful things immediately. That’s why we went that extra mile and worked for a long time on the “love it, click it, store it” feature. It’s a service that saves our readers from having to do the research.<\/p>\n\n\n\n
And above all, we wanted a new way of storytelling, a new beauty experience. Our start-up phase fell right around the time of the first lockdown and gave us a sleepless night or two. In the beginning, we questioned whether a “fun” beauty magazine was the right thing to do. But we quickly realized: it’s exactly what people need \u2013 a kind of pause button, a digital retreat where people can get inspired.<\/p>\n\n\n\n
Our core competence lies in our journalistic texts, our years of expertise in beauty journalism, and our modern look. All in all, we are three women who breathe new life into Edition Beauty every time: Julia & Katja, plus another Katja \u2013 more precisely Katja Heller, our art director.\u00a0<\/p>\n\n\n\n