{"id":37650,"date":"2020-08-19T10:59:02","date_gmt":"2020-08-19T08:59:02","guid":{"rendered":"https:\/\/amazingy.com\/magazine\/?p=37650"},"modified":"2021-03-26T15:04:21","modified_gmt":"2021-03-26T14:04:21","slug":"behind-the-brand-afrolocke","status":"publish","type":"post","link":"https:\/\/amazingy.com\/magazine\/behind-the-brand-afrolocke\/","title":{"rendered":"Behind the Brand: Afrolocke"},"content":{"rendered":"\n

It was back in August 2017 that Afrolocke first launched their products in Germany \u2013 and since then they’ve expanded quickly into Europe\u2019s natural & organic cosmetics market, becoming the first hair care brand in all of Germany *specifically geared towards curly & afro hair types* to fulfill all the requirements to carry the COSMOS Natural seal \u2606 And it\u2019s all thanks to the founder & CEO of Afrolocke, Anna Baltruschat \u2013 a Stuttgart native with Ghanaian roots who knows the struggle<\/em> of finding the right products for \u201chard-to-please\u201d curls. Although she\u2019s already achieved many goals with her brand, she dreams of the day when natural products for afro hair & curls can be found on the shelves of every retailer\u2026 and we at Amazingy are so happy to be a part of that dream!<\/strong>

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Anna Baltruschat, Afrolocke Founder & CEO (left), with production team<\/center><\/em><\/figcaption><\/figure><\/div>\n\n\n\n


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What\u2019s the essence of Afrolocke?<\/em><\/strong><\/p><\/blockquote>\n\n\n\n


Our products are certified natural, and we\u2019re proud of that. Our rich hair care range pampers curls and frizzy, dry & brittle hair with the moisture they need \u2013 repairing the hair\u2019s structure with hydrolyzed wheat protein to give it a more supple, soft feeling. Our products contain valuable oils such as broccoli seed oil, argan oil & shea butter. Broccoli seed oil serves as a natural silicone substitute, improving comb-ability \u2013 it\u2019s also often used as a nourishing oil.

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How did you come up with the idea of founding Afrolocke? And what was the hardest part of making this idea into reality?<\/em><\/strong><\/p><\/blockquote>\n\n\n\n


In my desperate search for a certified natural product for afro hair, I came up with the idea of founding Afrolocke. I’ve always found it super frustrating that my friends with straight hair or blonde hair can find a large selection of products in stores, while my hair type has almost nothing to choose from. I then thought to myself, “If nobody’s done it yet, then I\u2019ll do it myself.”<\/p>\n\n\n\n

The hardest part at the beginning was finding the right manufacturers. Strict guidelines must be adhered to so that the end products can bear the coveted COSMOS Natural seal; the raw materials and suppliers must be carefully found and selected.

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How is Afrolocke different from other hair care brands?<\/em><\/strong><\/p><\/blockquote>\n\n\n\n


We are the first certified natural cosmetics brand that\u2019s made in Germany and specializes in the care of afro hair. After our launch in 2017, we noticed that a lot of customers with wavy and high-maintenance hair love our products. We then expanded our concept. The demand for natural products for curly hair is big.

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Afrolocke Shampoo & Conditioner<\/a><\/center><\/em><\/figcaption><\/figure>\n\n\n\n


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As the manufacturer and head behind Afrolocke’s \u201ccult fave\u201d shampoo & conditioner combo: what should be taken into account when looking for the right products, especially when it comes to curly & afro hair?<\/em><\/strong><\/p><\/blockquote>\n\n\n\n


Hair thickness or porosity are important factors when looking for the right product. Does the hair need light care without weighing it down, or can the product be very rich? The following applies to the number of products: less is more. Rely on natural products and use your leave-in product to freshen up your hair. Afro hair tends to be dry and is often harder to untangle. Moisture is the key.

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What are the most important hair care measures for curly & frizzy hair?<\/em><\/strong><\/p><\/blockquote>\n\n\n\n


Here are my ultimate hair care tips:<\/p>\n\n\n\n