{"id":27045,"date":"2020-01-21T09:00:00","date_gmt":"2020-01-21T08:00:00","guid":{"rendered":"https:\/\/amazingy.com\/magazine\/?p=27045"},"modified":"2020-02-08T11:15:14","modified_gmt":"2020-02-08T10:15:14","slug":"behind-the-brand-lois-lee-pure-skinfood","status":"publish","type":"post","link":"https:\/\/amazingy.com\/magazine\/behind-the-brand-lois-lee-pure-skinfood\/","title":{"rendered":"Behind the Brand: Lo\u00efs Lee Pure Skinfood"},"content":{"rendered":"\n

Lo\u00efs Lee Pure Skinfood<\/a> is the result of a year-and-a-half of research, development and testing\u2026 bringing us customizable skincare! Founder Debbie van Weelden believes it is of the utmost importance that you are able to tailor your skincare to the needs of your skin. And that you ‘force’ yourself to take a few minutes every day and dedicate that time to your own self-care \u2013 when skincare becomes less of a beauty routine, and more of a beauty ritual, much needed in our busy day-to-day lives \u2665<\/strong>

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\"Debbie
Debbie van Weelden<\/em>, Lo\u00efs Lee Founder <\/em>
Photographer:<\/em> Marleen Sahetapy<\/em>

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What is the essence of Lo\u00efs Lee Pure Skinfood?<\/em><\/strong>
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The essence of Lo\u00efs Lee Pure Skinfood<\/a> is to help women find their most beautiful skin. Through our skincare products, beauty tools, and soon even skin supplements, women are taking care of their skin in an even more holistic way \u2013 working from the outside in, as well as from the inside out.
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How did you come up with the 3-Step Beauty Ritual?<\/em><\/strong>
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I have always loved using oils to nourish my skin, but there was something missing: my skin was never completely nourished and moist. At one point, my mentor Ellen (a famous aromatherapist) spritzed some rose water before using a beautiful plant oil\u2026 and then lightning struck me. That was it: skin needs both moisture and lipids! But I didn\u2019t want to formulate just any regular cream (which is mainly water and lipids, but also all kinds of other \u2018stuff\u2019 \u2013 at Lo\u00efs Lee<\/a>, we call it meuk <\/em>\u2013 which isn\u2019t put in to care for your skin but more for conserving, emulsifying and stabilizing). Not just that hormone-disrupting chemicals are used, but that these ingredients also typically have a negative impact on your skin microbiome. So with that in mind, I formulated a lipid product and<\/em> a water product, separately. Which was also convenient, because now you are able to customize the products to your skin\u2019s needs. Together with the most important step (cleansing), I thought of a \u2018Back to Basics\u2019 system: cleanse | hydrate | nourish.
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When did you first realize that pH had such a huge impact on our skin?<\/strong>
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After I sold my first products \u2013 which was through crowdfunding, as I didn\u2019t have any money to start my business at first \u2013 people were wanting to buy the products again. Women told me their eczema and rosacea disappeared after using my products. I was amazed and didn\u2019t really understand why that was happening. After researching, I learned that our skin pH has to be slightly acidic. Most skincare products are too alkaline for our skin. The pH of our Hydrating Lotion, for instance, is about 4.5 \u2013 making it perfect for balancing the skin\u2019s pH<\/a>. Skin that is too alkaline is more prone to acne<\/a>, dryness<\/a>, rosacea<\/a>, eczema<\/a>, premature aging<\/a>, etc.
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What do you suggest to those just entering the world of natural \/ organic cosmetics?<\/em><\/strong>
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Read ingredients lists. Always. Even \u2018natural \/ organic\u2019 brands may use some nasty stuff (meuk<\/em>) I wouldn\u2019t want to put on my skin \u2013 like phenoxyethanol <\/em>(a preservative used as an alternative for parabens<\/a>). Also, there is a lot of \u2018greenwashing<\/a>\u2019 going on: brands or products pretending to be green when in fact they only use a small amount of natural ingredients \u2013 just to be able to put \u201cnatural\u201d on their labels.
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\"Lo\u00efs<\/a>


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Is there anything you feel is missing from the natural \/ organic cosmetics industry at the moment?<\/em><\/strong>
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No, actually I think there are lots of nice clean independent brands out there changing the industry for the better \u2665
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What has been one of the most helpful lessons\/reminders throughout the development of your company?<\/em><\/strong>
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To always listen to and trust my intuition. Collaborations that were very promising and lucrative but didn\u2019t feel<\/em> good I didn\u2019t enter into. People who told me my idea was not good enough had me doubting it at first, but I stuck to my initial ideas. And it worked! ?
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Which of your products has become a most trusted companion?<\/em><\/strong>
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Our 3-Step Beauty Ritual<\/a> is a true game-changer. It\u2019s the foundation of beautiful, glowing, healthy skin!
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