{"id":22507,"date":"2019-01-10T19:00:07","date_gmt":"2019-01-10T18:00:07","guid":{"rendered":"https:\/\/amazingy.com\/magazine\/?p=22507"},"modified":"2019-04-05T10:24:15","modified_gmt":"2019-04-05T08:24:15","slug":"behind-the-brand-raven-collective","status":"publish","type":"post","link":"https:\/\/amazingy.com\/magazine\/behind-the-brand-raven-collective\/","title":{"rendered":"Behind the Brand: raven collective"},"content":{"rendered":"

In a society which predicates itself on overconsumption, maintaining a sustainable lifestyle will be met with more than enough obstacles. You see, there\u2019s much to consider: from what we eat, to the clothes we wear, to the effects that our modes of transportation have on our overall carbon footprint, adopting more sustainable systems requires a lasting commitment to personal, social & environmental awareness. And even then, there are many corporations that continue to use greenwashing as a profiteering tactic<\/a> in these times of ecological distress \u2013 meaning that our vigilance must be aided by a sincere & honest sort of ethical discretion, the likes of which Martiene Raven exemplifies with her impressive curation of the raven collective.<\/a><\/em><\/h4>\n
\"Behind<\/a>shot by @syn__thesis<\/a><\/em><\/strong><\/h6>\n

raven collective.<\/em><\/strong><\/h1>\n

fashion for now\u2014and the future<\/i><\/h3>\n

In order to get a little more insight into her methods of ethical consumerism, we spent a day with Martiene and her husband & photographer Albert in their humble Berlin abode \u2013 talking life, style & sustainability. Our in-house makeup artist Svenja<\/a> and former makeup intern Insa<\/a> prepped Martiene for a photoshoot collaboration \u2013 wearing Amazingy products from cruelty-free, green beauty brands (such as Tata Harper Skincare<\/a>, HIRO Cosmetics<\/a>, rms Beauty<\/a>) & fair-trade clothing & accessory pieces from ethical brands like Philomena<\/a> (Germany) and Julia Thompson<\/a> (UK).<\/p>\n

\"the<\/a>EDITORS’ CHOICE \u2014 The Poise of Youth<\/em><\/a><\/h6>\n

the interview<\/em><\/strong><\/h1>\n
\n

\u201cWhat inspired you to begin curating the raven collective?\u201d<\/i><\/b><\/h4>\n<\/blockquote>\n

My love for fashion goes way back. Even when I was younger, I was already fascinated by fashion \u2013 never from the design perspective, but rather with drawing it. Later on during my time in art school, I got to know the world of fashion forecasting and trend-watchers\u2026 and that still fascinates me. Fashion is so much more than the clothing we wear<\/b>; it is about your personality, your status.<\/p>\n

Five years ago, partially due to a cool project I was performing for Philips in which I had to set up an extensive style segmentation about men and style, I dove back into the world of fashion and street style again. I wanted to create new looks for women, as well \u2013 based on items I searched for on online stores, worldwide. Yet it did not satisfy me. Why show expensive pieces, shipped across the world \u2013 without any clue about where they\u2019d been made, who made it, or under which conditions?<\/p>\n

So I started scouting for upcoming labels across Europe with sustainability in their DNA<\/b> and created new looks online on a daily basis, proving that you can wear stylish and feminine looks based on better alternatives than what the conventional industry is offering \u2013 in massive amounts.<\/p>\n

raven collective is still based on that same philosophy: we continue to scout for new labels, and we aim to inspire by showcasing trends and telling the stories behind innovative designers \u2013 as well as the pieces they create. As a marketplace, raven collective now offers the opportunity to buy and sell in the same place, as well.<\/p>\n

\"Behind<\/a>shot by Albert Raven<\/a><\/em><\/strong><\/h6>\n

\u201cAnd is ‘curating’ the right word? Or how would you explain your selection process? Which criteria need to be met for each piece?\u201d<\/em><\/strong><\/p><\/blockquote>\n

At raven collective, sustainability is a given. We understand sustainability is a concept of equity \u2013 referring to the equilibrium between social, environmental and economic perspectives, as well as within and between generations.<\/p>\n

We also understand sustainability as something real. There is no such thing as 100% sustainability. There are better alternatives, and we can choose them well. Small collections, recycled and environmentally friendly materials, or pieces that are made-to-order only \u2013 to reduce waste.<\/p>\n

\u201cWhat are a few fair fashion brands that you feel are making some of the larger strides towards building a more sustainable industry?\u201d<\/strong><\/em><\/p><\/blockquote>\n

That is an unfair question… There are many \u2013 the market is growing, and for the better. I have a lot of respect for these designers: translating your idea into a wearable piece that needs to be functional, look beautiful and is also produced in an ethical and environmentally friendly way. At the same time, they have to have a clever business mind, with a strong focus on marketing and sales\u2026 It is much more than just a creative process, and this is often not \u2018seen\u2019 by the customers these days.<\/p>\n

\"Behind<\/a>shot by Albert Raven<\/a><\/em><\/strong><\/h6>\n

\u201cAre there any \u2018ethical red flags\u2019 you can share with those of us who are trying to become more conscious in their consumption practices?\u201d<\/strong><\/em><\/p><\/blockquote>\n

A good guideline is usually the price. It is a well-known quote: \u201cIf you\u2019re not paying for it, someone else is.\u201d Meaning if you buy a 10\u20ac shirt, someone \u2013 usually the people at the bottom of the chain \u2013 are not getting paid in a fair way.<\/p>\n

\u201cWhat is one of the main goals you’d like to achieve within the first year of this new online venture for the raven collective?\u201d<\/strong><\/em><\/p><\/blockquote>\n

To give these labels a stage, and offer our customers a trusted place to come back to \u2013 finding inspiration for a long-lasting wardrobe with a conscience.<\/p>\n

\"Behind<\/a>shot by Albert Raven<\/a><\/em><\/strong><\/h6>\n

\u201cHow does your work with the raven collective fit into your overall artistic (or altruistic) vision?\u201d<\/strong><\/em><\/p><\/blockquote>\n

Thinking and working like a trend-caster is an essential part of me. Scouting for new labels, lovely styles is not work, that\u2019s always a delight.<\/p>\n

\u201cWhat is your hope for the more immediate future of the fashion industry?\u201d<\/strong><\/em><\/p><\/blockquote>\n

Needless to say, I hope the way that fashion is sourced, produced and too easily bought changes. It is the responsibility of the consumer, the government and the industry. On a more personal note, I want to see greater change in how we value what we wear. If your wardrobe is not just full of disposable or anonymous pieces, but with garments whose sourcing and production you\u2019re fully aware of, it will change your perspective.<\/p>\n

\"Behind<\/a>shot by @syn__thesis<\/a><\/em><\/strong><\/h6>\n

_____________________________________________________________________________________<\/p>\n

While achieving 100% sustainability is perhaps just a pipe dream in these later stages of hyper-capitalism, there are always greener, cleaner, and more sustainable alternatives from which to choose. So if you can, start making better choices \u2013 however small they may be at first \u2013 and follow in the steps of Martiene and the raven collective.<\/strong> \u2665<\/em><\/h4>\n","protected":false},"excerpt":{"rendered":"

In a society which predicates itself on overconsumption, maintaining a sustainable lifestyle will be met with more than enough obstacles.<\/p>\n

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