Where nature meets wellness – A brand born from curiosity and care

At its heart, This Place began as a deep interest in the healing power of nature, channelled through science and crafted with intention. According to the brand’s story, founder Laura Simonow spent over two years in the lab determining the right natural formulations — her goal: to use only natural ingredients, harness nature’s full power, and create ingredient synergies that support the body holistically. This is not just skincare: it’s functional skincare, rooted in respect for the body, mind and natural systems.

The Philosophy: Holistic Care, Not Quick Fixes

In a market saturated with quick-fix promises, This Place stands apart by focusing on prevention, regeneration and a lasting sense of well-being rather than simply concealing symptoms. They emphasise mindful routines, sensorial experience (the role of scent is important), and a respect for slow beauty & well-being.

What Makes Their Products Unique

• 100% natural, vegan, skin-friendly: This Place ensures their formulations avoid potentially harmful additives or filler ingredients — “Nothing that we would not use ourselves leaves our premises.”
• Science + nature synergy: Natural ingredients combined with scientific insight to create purposeful formulas.
• Sensory and emotional connection: The brand emphasises that scent plays an essential role: our sense of smell links to emotion, mood and routines.
• Sustainable ethos: Production and packaging are approached with environmental responsibility. The goal is for you to live in harmony with your environment.

The Product Range at a Glance

Though you can explore the full range in our shop, here are some of our bestselling highlights:

Skincare for the face: functional natural formulas designed to support skin day by day, rather than simply mask issues.

This Place – Right As Rain

Body & wellbeing: products that address more than just surface beauty — think self-care, relaxation, skin comfort.

This Place – The Mineral Bath

Clean packaging, transparent formulation: products that align with consumers looking for natural, vegan, ethical options.

This Place – The Starter Set

Why This Place Should Be on Your Radar

• It satisfies the rising consumer demand for clean & vegan, ingredient-transparent beauty brands.
• It stands out by its combination of natural wellness + science, a slightly more elevated positioning.
• It aligns with mindful, holistic self-care trends which appeal beyond purely beauty-focused audiences.
• The brand’s ethos: the founder’s lab origin, the sensorial focus, the sustainability promise.
• For all our Berlin-based Amazingy’s: The brand was founded in Berlin as is being manufactured there!

Amazingy Tips: How to Make the Most of It

• Treat it as a ritual, not just “apply and forget.” Slow down and listen to your body.
• Highlight the sensorial dimension (fragrance, texture) as part of the experience.
• Reinforce the vegan/natural credentials for ethically minded purchases.
• Pair your favorite products for effectiveness  and a holistic approach.

Final Thoughts

This Place is more than just a brand — it’s a philosophy: nature and science working together, self-care that honours both body and mind, and beauty that’s as much about wellness as it is about skin. It offers you not just products, but a mindful, elevated routine that speaks to the values of authenticity, sustainability and efficacy.

Visit Amazingy.com to discover the whole product range ♡