Behind the Brand: Henné Organics

In 2015, Henné Organics founder Laura Xiao first developed a modern & minimalistic approach that adds a splash of ecoluxury to standard lip care products. Wanderlust took her around the globe, to countries like Sweden, Denmark, New Zealand, and Australia; living abroad and moving around frequently forced her to declutter and truly focus on what was essential. Henné Organics reminds us of the beauty there can be in simplicity – as a prime example of how luxury doesn’t always mean complicated, ushering in an era of minimalistic high-end beauty.

Laura Xiao — Henné Organics Founder


What is the essence of Henné Organics?


Organic luxury meets Scandinavian design. Taking elements from two worlds that I am passionate about and love. We use the purest organic and natural ingredients (many of them which are Nordic ingredients) and combine that with modern and minimalist Swedish design. 

Henné Organics pays homage to the brand’s Swedish roots (I consider Sweden my second home and still hold residency there) as well as to all women (“Henne” in Swedish means “Her”).

One more element of Henné is the focus on experiencing moments of luxury on a daily basis. You don’t need to wait until #SelfCareSunday to enjoy some well-deserved pampering. All of our products are incredibly luxurious but also easy and convenient to use.

How has Henné’s philosophy & vision changed over time? In what ways has the brand grown?

While the vision of the brand has of course evolved over time, I would say that one unique way where we have grown is we have stuck to our core ethos and have not been swayed by fast fashion/beauty or fallen into the trap of jumping on every trend. While it’s tempting to launch products left and right, I believe that in order to launch a product that is truly amazing and made with love, it requires lots of time and attention to detail. I never want to launch a product that is mediocre or a product that was not even necessary to launch.

Henné Organics - Lip Serum & Lip Mask (Mood)


What were the most important product features you wanted to achieve with the formulation of your own natural lip products?


The cleanest and most effective ingredients. Formulations where each ingredient serves a very specific purpose (no added fluff ingredients). Hero ingredients that are prevalent in the formulas, not just a drop in a bucket so it can be added to the ingredients list (a common practice for larger, more conventional brands).

Where might you pull inspiration from when coming up with new products and new shades?


A combination of personal inspiration + listening to our wonderful customers’ requests and suggestions. We want to launch products that YOU the customers want and will love, so your feedback is so important to us.

What other brands are sitting on your bathroom shelves?


Tata Harper, May Lindstrom, Nécessaire, Grown Alchemist ✨

Henné Organics - Luxury Lip Tint - Desire (Model)


In what ways does sustainability play a role in your overall process?


Sustainability is an important aspect of Henné. From our ingredients and the way they are sourced to our packaging to our in-house manufacturing practices, we aim to be as sustainable as possible. There are still some packaging and sustainability initiatives that we would like to implement in the future (some of these require massive MOQ’s, which are hard for smaller brands like us to be able to afford), and I’m confident that we will be able later on when our company grows bigger.


What lies in Henné’s near future?


Some new product launches are on the horizon. I’m going to stay pretty tight-lipped for now, but let’s just say that these products will be in a completely new category for us.

What do you like most about the holiday season?


Spending quality time with family. We usually spend Thanksgiving with my side of the family and then go back to Sweden to spend Christmas with my husband’s family, so I look forward to lots of delicious home cooked Chinese food in November and Swedish ‘julbord’ in December.

Any final words for our Amazingy readers?


Sending much love and light to all of you! The past 1.5 years have been tough for all of us, but I hope that you are staying hopeful and optimistic about the future ❤️

Henné Organics - Rose Diamonds Lip Exfoliator (Mood)



Enjoyed reading this article about Henné OrganicsSign up here for our newsletter and get updates on sustainable health & beauty tips, and special offers from our shop – dropped right into your inbox!
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments...
0
We would love to hear your thoughts ♡x
()
x