“I was someone who had always struggled with my skin – acne, discoloration, clarity and fine lines. I had tried every product under the sun. When I became pregnant and started reading the labels, I was shocked to see so many of the ingredients were cheap fillers and worse, toxic. I went in search of serious skincare in the natural world and couldn’t find the level of multi-correctional performance I needed, so two years later Vintner’s Daughter was born.”
It makes sense that this product was inspired by her pregnancy with her first daughter – hence the name, “Vintner’s Daughter”. She certainly treated her first product as a love child, unwilling to compromise for anything but the best ingredients that nature has to offer. That really reflects the ideology of this brand – to treat this product as a labor of love, geared towards beauty that’s sustainable. Many people have remarked that the Active Botanical Serum has been able to replace many other expensive products in their usual routine; it feeds the skin with all the nutrients it needs to repair itself, thereby removing the necessity for an oil & moisturizer.
“The process of creating the serum can be described as both ancient and innovative: we begin with whole plants and extract their 360-degree spectrum of activity, not just one or two actives as with most skincare. It is very expensive and time-consuming, and we are one of the very few companies doing it. The result is a product of unparalleled quality & efficacy.”
Her products aren’t simply a miracle for our skin; they are also a greener alternative towards our environmental impact. It’s ability to downsize our beauty routine (and thus, the number of products we need) is part of its green ethos.
“We source organic and wild-crafted ingredients from the most conscious farmers from around the globe. However, this is just one piece of the puzzle. We are focused on creating a conscious business from every angle – not just product, but also with our team and partners.”
According to April, it was the transformational effect of the Active Botanical Serum’s oil-soluble nutrition and multi-correctional moisture on the skin that came to inspire their new Active Treatment Essence. For fully nourished skin, it also needs deep hydration and the complementary water soluble nutrients – and the idea of completing what they had started with the Serum became the genesis of the Essence:
“We created it to be the yin to Active Botanical Serum’s yang. Said very simply, they complete one another. When applied one after the other, Active Treatment Essence and Active Botanical Serum deliver complete nutrition, multi-correctional moisture, deep hydration and the most performance-driven plant actives. Skin becomes balanced, healthy and beautiful in two simple, yet powerfully synergistic steps.”
Besides her products, April also recommends water & meditation as beauty treatments, committing herself to the belief that beauty comes from within. To those of us looking to transition from conventional cosmetics to natural products, April says, “You don’t have to do it all at once. Fall in love with green beauty one product at a time. You will never look back!”
Outside of her work, April herself follows a simple lifestyle, spending her free time “hanging with family, cooking, reading, listening to music, hiking in the hills near [her] house.” She loves to explore near and far, and when we asked April about her vision for the future:
“Coming from a farming family, I know the thrill of harvest and I would love to participate in the harvest season at all of our various producers. Bergomot is Puglia, Rose in Bulgaria, Neroli from Morocco, and so on.”
Needless to say, the future is looking brighter & brighter for Vintner’s Daughter. As they continue to perfectly execute their line of products, perhaps they will put piece of skincare magic into the works. Whatever it may be, we should certainly keep our eyes on Vintner’s Daughter.
Tags: Behind the Brand, Environment, Fair Trade, Hydration, Serum, Skin Care
Emma Stern is an American expat who, 5 years ago, fell in love with the city of Berlin and hasn't been able to stay away ever since. A writer and English editor for the Amazingy magazine, Emma's other interests include film, surrealism, avocados, and barefeet. Emma finds herself in perfect harmony with Amazingy's ethos, as a sustainable lifestyle is at the core of her values. She aims to spread her love for life and art through her quirky writing and upbeat attitude.
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