Although the label claims “18 uses”, they do not have the space to write all these uses on the label and still accommodate for Dr. Bronner’s philosophy (not to mention the new labeling laws that are periodically implemented). In reality, there are far more than 18 uses, as people constantly write in to tell us about yet another utility of the soap. We won’t detail them all, but below are some of the major uses & dilutions.

• The everyday bodywash: after rinsing, pour soap onto hands/washcloth/loofah. Lather up, scrub down, rinse off, and feel the tingle of fresh & clean.
• As cleaning solution: dilute one part soap with 40 parts water for light cleaning, or dilute it 1-to-1 & use it full-strength for those heavy-duty, grease-cutting jobs.
• As shampoo: a little bit goes a long way — and when paired with the Citrus Conditioning Rinse & Organic Leave-In Conditioning Crème, it works better than ever.
• For laundry: use 1/4 cup to 1/3 cup for one regular load; adjust as needed depending on hardness of water. I’ve been told that adding a dash of baking soda makes it even better.
• For pets: lather up well & apply to their body. Be careful to keep the soap and the lather away from their eyes. (I find a mixture of peppermint & eucalyptus works best.)
• For brushing the teeth: apply a drop or two of Dr. Bronner’s Magic Soap (I prefer the peppermint) to a wet toothbrush. Brush as you normally would, rinsing accordingly. Be careful when using more than a couple drops of soap, as you might start foaming in the mouth (last time I checked, “rabid chic” was still not en vogue). Many people with sensitive or softer teeth like to use Dr. Bronner’s soap as toothpaste because it lacks abrasives.

“The ideals of our grandfather are continued today in our corporate culture. We want to prove that a consistently sustainable and fair business is actually possible.” – David Bronner, CEO

If you’re interested in more specific ratios & uses, look into the book “Clean House, Clean Planet” by Karen Logan. She presents hundreds of great ideas & manners to clean in a non-toxic & eco-friendly way, giving many examples in which you could use an all-natural liquid soap like Dr. Bronner’s.

Dr. Bronner also recorded the “18-in-1 Uses” onto his label, which his family has left mostly intact since his passing in 1997 —

1. Always dilute for Shave–Shampoo-Massage-Dental Soap-Bath!
2. Peppermint is nature’s own unsurpassed fragrant Deodorant!
3. A drop is best Mint Toothpaste; brushes Dentures Clean!
4. A dash in water is the ideal Breath Freshener & Mouth Wash!
5. Peppermint Oil Soap for Dispensers, Uniforms, Baby, Beach!
6. Dilute for ideal After-Shave, Body Rub, Foot Bath, Douche.
7. Hot Towel-Massage the entire body, always towards your heart.
8. Pets, silk, wool & body tingles head to toe — keeps cool!
9. 3 dashes in water rinse most Sprays Off fruit & vegetables!
10. 1/4 oz in qt H2O is Pest Spray! Dash, no rash Diaper-Soap!

Ingredients: Water, Saponified Organic Coconut*, Organic Palm* and Organic Olive* Oils (w/Retained Glycerin), Organic Hemp Oil, Organic Jojoba Oil, Essential Oils**, Citric Acid, Vitamin E

* FAIR TRADE Ingredients

All soaps are not only certified by Oregon Tilth to the same rigorous USDA National Organic Program standards that certify organic foods, but also are certified Fair Trade by the respected Swiss certifier IMO.