Requires 95% organic content for an outright "Organic" product claim and 70% content for a "made with Organic" claim. Not as strict high as USDA because Soil Association allows certain synthetic preservatives like Phenoxyethanol or ingredients like Cocamidopropyl Betaine even in "Organic" products (check ingredients! Balm Balm for example is 100% organic and does not contain these substances). Soil Association prohibits sulfation and "generic" hydrogenation of ingredients. A decent standard, much better than Ecocert or Natrue as far as European standards.