Behind the Brand: Abel

Scents can be iconic and memorable. Certain smells can even transfer our whole body and mind to a different sphere. They are often connected to memories, moods and experiences. Scents are important to everyone. Which is why Frances Shoemack, the founder of Abel, has made it her mission to create the world’s best natural perfume. Yes, perfumes no longer have to be loaded with artificial fragrances and preservatives to linger

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