HIRO is Japanese for 寛 (hiro) "tolerant, generous" or 浩 (hiro) "prosperous".
HIRO is a high-performance mineral cosmetics line made with 100% natural ingredients that improves skin texture and tone. HIRO only uses the purest, highest quality minerals that actually improve the health of your skin while providing a flawless, weightless coverage. The result is a natural, radiant glow and a sheer, micro-fine finish that visually minimizes fine lines, pores and imperfections.
With HIRO, you finally have the opportunity to take control of not just the appearance of your skin but also the health of your skin. Our products are made with finely-ground, mica-based mineral powders that do not contain any impurities, abrasive preservatives, dyes or harmful chemicals. Mica is a fine, translucent powder that retains its properties longer than most pigments, allowing for a longer shelf-life. Mica strongly adheres to skin so it won't come off throughout your most stressful days or intense workouts.
The prime ingredients used in mineral makeup are, unlike most makeup, inorganic, which means that bacteria and microbes cannot live in the makeup and infect the skin. Our all natural mineral makeup will not block the pores, allowing your skin to breathe and is ideal for even the most dry and sensitive skin or skin prone to rosacea or acne.
- No alcohol, oil, additives, fillers or dyes
- No preservatives
- No nano-particles
- Anti-inflammatory and anti-oxidant properties
- Natural UVA and UVB sun protection (SPF 30)
- almost entirely vegan and cruelty-free
- Made in Germany or USA, depending on product
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